Brand Creation
JHAGGER&CO created a sub-brand for Nikki Beach, designed for travellers seeking a more intimate, boutique experience, whilst being part of the greater Nikki Beach brand world.
OUR SHARED VISION
Casa Nikki’s north star is clear: craft intimate retreats that reflect beauty, culture, and personalised excellence, turning every stay into sanctuary retreats that blends art, wellness, and sustainability.
Our shared ambition: to establish Casa Nikki as the global reference for 20–80 key boutique retreats, rolling out modular formats, Urban Casa, Mountain Casa, Island Casa, Coastal Casa: and planting flagship in target destinations by 2030 in culture-rich hotspots in Europe and SEA, where demand and brand synergy already exist.
Leveraging Nikki Beach’s 25-year lifestyle equity, proven F&B and Beach Club, and a loyal HNW client base gives Casa Nikki an instant credibility lift, accelerating owner deal flow and guest recognition while keeping the operating model light-asset and high-yield.
