MEET THE CORE TEAM
Creating your perfect world
JHAGGER&CO has hand-picked the very best specialist team from different corners of the world.
Each one recognised and awarded within their respective fields, they bring specialist experience, industry insights and delivery know-how to ensure seamless delivery to the very highest standard.
Managing Director
Julian Hagger
With an illustrious career spanning over three decades in luxury hospitality, Julian has held senior leadership and board positions with prestigious brands like The Lux Collective, Belmond, Ritz-Carlton, IHG, and Hyatt.
His wealth of experience pulsates with an electrifying passion, offering a profound insight into the essence that distinguishes extraordinary luxury hotels, and resorts from the rest.
Creative Director
Laurent Gopal
Laurent leads our visual direction end-to-end. He creates and delivers creative strategies that link brand vision to business goals, then builds and refines accessible, scalable identities across digital, print, motion, and experiential touchpoints. He designs premium, consistent campaigns and sets the guidelines that turn concepts into cohesive systems.
Laurent steers projects for impact, quality, and timeliness: so every asset looks beautiful, works intuitively, and strengthens brand recognition.
Managing Partner
Caroline Gaud
Caroline is a Brand and Marketing specialist with over 15 years of experience. Passionate about creating purposeful hospitality brands, she crafts aspirational guest journeys and impactful brand touchpoints that truly make a difference.
As our Managing Partner, she oversees all things Branding and Marketing, bringing her fresh ideas and creativity to every project while acting as a meticulous brand guardian - she knows that luxury is in the details.
Brand Strategy & Design
Paul Tabouré
Our specialist design team creates elegant and aspirational hospitality and lifestyle designs for brands.
We establish authentic stories with unique hearts: defining brands that cut through the sea of sameness, creating true visual identity competitive edge.
Project Director
Anissa Joonas
A master travel writer and editorial expert focused on luxury. Anissa's work appears in Conde Nast Traveller, YOLO journal, and more.
As Project Director at JHAGGER&CO, she handles the editorial side of Branding, Marketing, and PR from conceptualizing gorgeous magazines to crafting the story of your brand for both print and digital mediums.
Digital Transformation
Tej Luchmun
Tej brings over a decade of expertise in luxury hospitality, transforming digital landscapes to drive growth and deepen guest loyalty. A Chartered Marketer, he excels at creating digital experiences that elevate brands.
His strategic insight turns data into engaging campaigns and seamless guest journeys, helping brands expand their market share and stand out in the competitive luxury space.
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Marketing Executive
Jade Hagger
Jade overseas social refreshes, coordinates international shoots, aligns design and content direction, and manages projects from planning through to creative delivery.
Bringing a fresh, youthful vision, Jade combines creative intuition with strong project management to create work that feels culturally relevant, visually distinctive, and commercially impactful. Her approach focuses on building brands that connect emotionally, stand out digitally, and leave a lasting impression.
F&B Project Director
Bjorn Van Der Horst
Bjorn is a visionary F&B leader with a global background spanning Michelin-starred restaurants, luxury hospitality, and resort operations. Trained in France under Paul Bocuse and the Alain Ducasse Group, his career has led him through some of Europe and New York’s most celebrated kitchens, before taking on leadership roles with brands including Rosewood Hotels & Resorts and Soneva.
He combines concept, service, and storytelling to create commercially driven F&B experiences rooted in operational excellence and strong team leadership.
Meet our collaborators
We believe a brand's power lies in consistently delivering its promise across every guest touchpoint. Partnering with the world’s finest artisans, we ensure excellence in every aspect of luxury hospitality.
Katie Brinsmead-Stockham
Master Brand Strategist
Katie is a Brand and Experience Strategist with deep expertise in hospitality. She works with owners and operators to shape distinctive concepts, memorable guest journeys and empowered team cultures.
Formerly Global Brand Director at Ennismore, she has since led the brand strategy for SALT, Good Hotels, GuestHouse and Regent (to name a few). She brings big ideas and sharp thinking to every project, always rooted in real-world experience.
