MEET THE CORE TEAM
JHAGGER&CO has hand-picked the very best specialist team from different corners of the world. Each one recognised and awarded within their respective fields – They bring specialist experience, industry insights and delivery know-how – to ensure seamless delivery to the very highest standard.
Managing Director
Julian Hagger
With an illustrious career spanning over three decades in luxury hospitality, Julian has held senior leadership and board positions with prestigious brands like The Lux Collective, Belmond, Ritz-Carlton, IHG, and Hyatt. His wealth of experience pulsates with an electrifying passion, offering a profound insight into the essence that distinguishes extraordinary luxury hotels, and resorts from the rest.
Marketing Executive
Jade Hagger
Jade oversees social media strategy and digital marketing, supporting a team of industry leaders across brand development, campaigns, and client communications. She leads social refreshes, aligns design and content direction, and keeps timelines on track from the planning through creative execution.
Bringing a fresh, youthful vision, Jade helps the work stand out, drive engagement, and build lasting connections in an ever-evolving digital landscape.
Managing Partner
Caroline Gaud
Caroline is a Brand and Marketing specialist with over 15 years of experience. Passionate about creating purposeful hospitality brands, she crafts aspirational guest journeys and impactful brand touchpoints that truly make a difference. As our Managing Partner, she oversees all things Branding and Marketing, bringing her fresh ideas and creativity to every project while acting as a meticulous brand guardian - she knows that luxury is in the details.
Creative Director
Laurent Gopal
Laurent leads our visual direction end-to-end. He creates and delivers creative strategies that link brand vision to business goals, then builds and refines accessible, scalable identities across digital, print, motion, and experiential touchpoints. A detail-driven storyteller, he designs premium, consistent campaigns and sets the guidelines that turn concepts into cohesive systems.
From concept to launch, Laurent steers projects for impact, quality, and timeliness: so every asset looks beautiful, works intuitively, and strengthens brand recognition.
Brand Strategy & Design
Paul Tabouré
Our specialist design team creates elegant and aspirational hospitality and lifestyle designs for brands.
We establish authentic stories with unique hearts: defining brands that cut through the sea of sameness, creating true visual identity competitive edge.
Digital Transformation
Tej Luchmun
Tej brings over a decade of expertise in luxury hospitality, transforming digital landscapes to drive growth and deepen guest loyalty. A Chartered Marketer, he excels at creating digital experiences that elevate brands.
His strategic insight turns data into engaging campaigns and seamless guest journeys, helping brands expand their market share and stand out in the competitive luxury space.
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Project Director
Anissa Joonas
A master travel writer and editorial expert focused on luxury. Anissa's work appears in Conde Nast Traveller, YOLO journal, and more.
As Project Director at JHAGGER&CO, she handles the editorial side of Branding, Marketing, and PR from conceptualizing gorgeous magazines to crafting the story of your brand for both print and digital mediums.
Master Brand Strategist
Katie Brinsmead - Stockham
Katie is a Brand and Experience Strategist with deep expertise in hospitality. She works with owners and operators to shape distinctive concepts, memorable guest journeys and empowered team cultures.
Formerly Global Brand Director at Ennismore, she has since led the brand strategy for SALT, Good Hotels, GuestHouse and Regent (to name a few). She brings big ideas and sharp thinking to every project, always rooted in real-world experience.
MEET OUR COLLABORATORS
We believe a brand's power lies in consistently delivering its promise across every guest touchpoint. Partnering with the world’s finest artisans, we ensure excellence in every aspect of luxury hospitality.
BJORN
VAN DER HORST
Hospitality Operations
Bjorn is a visionary and strategic F&B leader known for possibility thinking and decisive execution. Fascinated by cross-disciplinary connections, he approaches operations through a broader cultural lens- linking concept, product, service ritual, design, and brand storytelling into one cohesive experience.
His work focuses on building sustainable value: concept development and menu engineering, operational excellence, team coaching, and revenue optimization.
