BRAND, DIGITAL, F&B & COMMERCIAL TRANSFORMATION
Brand Creation & Guardianship
As part of the Italian Hospitality Collection, Chia Laguna needed a brand positioning and storytelling narrative that celebrates the real South Sardinia and its protected landscape while distancing itself from generic, gated-resort tropes. The aim was to unite three distinct hotel experiences: Conrad Chia Laguna Sardinia, Baia di Chia – Curio Collection by Hilton, and The Village—within one nature-led precinct, without erasing the individual role of each.
The process clarified a multi-brand architecture that welcomes different kinds of families into one connected destination, while intuitively guiding every guest towards the hotel that is right for them.
As Chia Laguna’s long-term strategic growth partner, our work extends from brand, marketing and guest-experience strategy to campaigns, digital, social and commercial activation. From signature experiences and destination storytelling to F&B concepts, sales initiatives and the ongoing evolution of Baia di Chia, we ensure every touchpoint feels connected, compelling and unmistakably Chia.
