Sun Siyam Resorts

Sun Siyam, faced a pivotal moment: how to reposition its brand in one of the world’s most competitive luxury travel markets. With a growing portfolio across the Maldives and Sri Lanka of 6 different resorts, the challenge was to honor its deeply rooted Maldivian heritage while modernising its presence to attract a new generation of discerning global travelers. Internally, the brand also required clarity in communicating its differentiated experiences across multiple properties, without diluting the unique spirit that had defined it for decades.

We developed a dynamic brand architecture — THE HOUSE OF SIYAM — categorising properties into three curated tiers: Luxury, Privé, and Lifestyle. This gave clarity and flexibility, empowering guests and partners to easily navigate the brand’s diverse offerings.